Customer Story: Genero Group

Increase your Returns, Not your Risk

The Genero Group works with financial planners, accountants, and advisors to develop innovative products and services to increase the wealth of their clients. With extensive experience in the fields of investment, property, banking, legal and IT, Genero is Australia’s leading provider of intelligent property solutions.

Overall Cost Reduction

While searching for the ideal contact center solution, the ability to reduce overall costs was a key factor identified by Genero. It was imperative the solution they chose would reduce overall costs which is why Contivio.com turned out to be such an ideal fit. By adopting Contivio.com, Genero was able to reduce their overall costs by over 80%. Not only did Genero benefit from overall cost reduction, but with Contivio.com variable pricing model, Genero is able to vary its licensing needs when performing outbound marketing campaigns.

Rapid Implementation

Because Genero works in a high paced industry the ability to rapidly deploy new software is crucial. Genero could not afford any downtime, and they needed to find a solution which could be implemented in a matter of days. During their Contivio.com demo, Genero stressed the importance of a quick turnaround, which Contivio.com guaranteed. In total the entire Contivio.com implementation took two (2) days, and since Genero has experience drastic sales success.

At a Glance

Website: http://www.generogroup.com

Industry: Property Solutions

CRM: Microsoft Dynamics CRM

Customer Since: January 2011

Why Contivio?

  • Cost Savings
  • Rapid Implementation
  • Reporting

Real Time Reporting

To run a successful contact center agent productivity should be monitored at all times. With real time reporting, administrators can isolate which areas need improvement, and where the most productivity is being generated. With Contivio.com in place, Genero has fundamentally increased profitability by leveraging customized reports to track their agent’s. Since their implementation, Genero has seen over 50% better response times to sales inquiries, thus increasing their overall clientele.