Speedmaster replaced disconnected Zendesk silos with Contivio — a NetSuite-native interaction layer that captures every call, chat, and message as intelligence, and gives global teams one source of truth.
Speedmaster × Contivio + NetSuite
As Speedmaster grew into a global automotive-performance brand, its customer conversations outgrew the tools holding them. Support ran on Zendesk — a system entirely separate from NetSuite, where the business actually operates. Every call, chat, and email sat in its own silo, disconnected from the customer record.
That distance had a cost. Agents re-keyed notes by hand and pieced together history from multiple screens before every conversation. Outcomes slipped between systems. And because interactions were never captured as structured data, leaders had no unified view of what customers were experiencing across regions and time zones.
For a company building toward AI, the gap was strategic as much as operational: the conversations themselves — the richest signal about its customers — were the one thing Speedmaster couldn't search, report on, or act on.
Contivio sits between Speedmaster's customers and NetSuite — turning every interaction into intelligence, then into action on the record.
Capture the interaction once. Surface the intelligence everywhere.
Beyond a tool swap — a connected operation and a data foundation Speedmaster keeps building on.
Every region works from the same connected platform and the same customer record.
Full context on every record means customers get the same standard, anywhere.
Summaries and next steps are generated automatically — less typing, more solving.
Leaders see customer conversations and trends across every region, in real time.
Structured interaction data is ready for the next wave of NetSuite AI initiatives.
To deliver an exceptional customer experience, you have to truly understand your customers — and that begins with listening to every interaction. Contivio gives our teams the clarity and intelligence to deliver consistent, world-class service across the globe.
With structured interaction data already on the record, Speedmaster is positioned for the next generation of NetSuite AI.
Buying signals surfaced from conversations.
Resolution trends across every region.
How customers feel, conversation by conversation.
Churn risk flagged before it costs you.
One real-time view of the customer base.
Every conversation Speedmaster has today is training data for the intelligence layer of tomorrow.
See how Contivio helps NetSuite customers transform every customer interaction into actionable intelligence — on the record, in real time.
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