As Amatheon grew into a leading animal-health distributor, its legacy on-premise phone system started to feel like a liability. The hardware was hard to manage and tied closely to local internet and power — so even small disruptions created avoidable friction for teams handling time-sensitive requests from veterinary hospitals.
It also created constant overhead. Managing and troubleshooting equipment pulled attention away from the business, and routine changes — scaling users, improving routing — were harder than they should have been.
Just as important, customer conversations lived outside NetSuite. NetSuite held the customer and order context, but calls and messages weren't captured in the same place — making consistent notes, clean handoffs, and a complete customer history far harder to maintain.
- On-premise hardware to manage
- Tied to local internet & power
- Calls & messages outside NetSuite
- Inconsistent notes & handoffs
- No foundation for AI